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Beauty Industry, Beauty Launches

Givenchy Reveals Alicia Keys Ad

It's the Grammy-winner's first beauty campaign.

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By: Jamie Matusow

Editor-in-Chief

Givenchy has revealed photos from its upcoming ad campaign starring Alicia Keys – the face of Dahlia Devlin.

Keys looks glamorous wearing a gold gown, which matches the juice’s golden hue. The fragrance, which was developed by Givenchy perfumer François Demachy, combines notes of jasmine, mirabelle plum, patchouli, vetiver and sandalwood. It will launch in September.

The campaign is Keys’ first beauty gig. It was shot by Tim Walker in a Parisian atelier. The fragrance’s television spot will fetaure original music written by Keys for the campaign.

Thierry Maman, global president, Givenchy, told Women’s Wear Daily:

“As a brand, we are aristocratic, charming, witty. Alicia has all of these values and is a classic woman, like Audrey Hepburn,” said Maman. “Also, Alicia has global appeal and is at the top of the charts.”

See a larger photo of the ad, and bottle.

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